Let's change the way mature women are perceived.

Women 45-plus don’t yet think of themselves as seniors. So why do we portray them that way? They are the most misrepresented group in marketing. As Gen-Xers are aging into the mature women category, they’re bringing with them a youthfulness, digital savvy, a current sense of style, and more. They’re highly educated, many of them work, and they are uber-influencers when it comes to purchase decisions. Give them the credit they deserve and suddenly you’re building their trust.

Mature women don't feel understood by marketers, because they aren't.

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Not all women over 45 have gray hair and grandchildren, and need yogurt to stay regular.

Women drive 70-80% of all consumer purchasing.
Women 50+
Combined net worth:
$19 trillion.
53% of boomer women feel overlooked by product advertising because of their age.
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How can you befriend this hidden gem of a customer? Get our uber women marketing guide.