The Art Project

  • Research
  • Collateral
  • Strategic Positioning
  • Branding

The story.

A 75-year-old nonprofit arts organization came to us in need of a complete rebrand. After a deep dive with the client and on-the-ground research, Bainbridge Arts & Crafts became The Art Project. New name. New logo. New customers.

The name Bainbridge Arts & Crafts implied this community art gallery was a craft store, so it was no surprise to hear that people came in looking for art supplies. In reality, it is a nonprofit with a showroom that features the paintings and other artwork of Northwest artists. The organization also conducts a variety of outreach programs (or projects) with seniors, hospitals, and local schools. After a full audit and name exploration, we recommended a name to better tell that story, and The Art Project was born. The name also has the benefit of an acronym, TAP, that suggests they mine for, acquire, and nurture local talent.

From research to naming to logo design, Debbie and her team did a phenomenal job with my nonprofit’s rebrand. Her care and professionalism were in play from day one, and we’re thrilled with the final product. Cannot recommend Frank + Candor highly enough.

Lindsay Masters, former Executive Director, The Art Project

The Art Project postcard.

This postcard template is used for monthly mailings.

Before After

The Art Project newsletter.

The bimonthly newsletter template allows a large amount of information to be easily accessed while featuring the other aspects of the organization: the gallery, education, and outreach.

Style guide.

An in-depth style guide enables The Art Project’s in-house team to take the new branding design and apply it in various mediums, from signage to print.

The TAP color palette is based on the three logo colorway combinations along with neutral tones of black, white, and grays.

Pantone 2010C
Pantone 136C
Pantone 326C
Pantone 325C
Pantone 7418C
Pantone 486C
Black 60%
Black 5%

The DIN font family is used on all TAP-branded materials. It’s a simple, versatile, easily readable font that is slightly condensed, allowing more words to fit in.