A 75-year-old nonprofit art organization came to us in need of a complete rebrand. After a deep-dive with the client and on-the-ground research, Bainbridge Arts & Crafts became The Art Project.
New name. New logo. New customers.
The name “Bainbridge Arts & Crafts” implied this community art gallery was a craft store, so it was no surprise to hear that people came in looking for art supplies. In reality, it is a nonprofit with a showroom that features the paintings and other artwork of Northwest artists. The organization also conducts a variety of outreach programs (or “projects”) with seniors, hospitals and local schools. After a full audit and name exploration, we recommended a name to better tell that story and “The Art Project” was reborn. The name also has the benefit of an acronym, TAP, that suggests they mine for, acquire and nurture local talent.
The Art Project Postcard
This postcard template is used for monthly mailings.
An in-depth style guide enables The Art Project’s in-house team to take the new branding design and apply it in various mediums, from signage to print.
The TAP color palette is based on the three logo colorway combinations along with neutral tones of black, white and grays.
The DIN font family is the font for use on all TAP branded materials. It’s a simple, versatile, easily readable font that is slightly condensed, allowing more words to fit in.