A 75-year-old nonprofit arts organization came to us in need of a complete rebrand. After a deep dive with the client and on-the-ground research, Bainbridge Arts & Crafts became The Art Project. New name. New logo. New customers.
The name Bainbridge Arts & Crafts implied this community art gallery was a craft store, so it was no surprise to hear that people came in looking for art supplies. In reality, it is a nonprofit with a showroom that features the paintings and other artwork of Northwest artists. The organization also conducts a variety of outreach programs (or projects) with seniors, hospitals, and local schools. After a full audit and name exploration, we recommended a name to better tell that story, and The Art Project was born. The name also has the benefit of an acronym, TAP, that suggests they mine for, acquire, and nurture local talent.
The Art Project postcard.
This postcard template is used for monthly mailings.
An in-depth style guide enables The Art Project’s in-house team to take the new branding design and apply it in various mediums, from signage to print.
The TAP color palette is based on the three logo colorway combinations along with neutral tones of black, white, and grays.
The DIN font family is used on all TAP-branded materials. It’s a simple, versatile, easily readable font that is slightly condensed, allowing more words to fit in.