IslandWood Style Guide
Urban Legend previously had a high-end line of wines that was under the brand name “There.” We encouraged them to fold that line into the Urban Legend brand yet create a unique look with the metallic script “U” to help differentiate these higher-priced wines from their main line. This gave Urban Legend the strength of an un-fractured brand (critical for a company of their size) and still allow them to have a premium brand line extension.
Color plays an important role in the way we express our brand. Keeping within the color palette helps reinforce consistency.