IslandWood

  • Branding
  • Print
  • Collateral
  • Strategic Positioning
  • Style Guide

The Story

IslandWood is a 255 acre non-profit outdoor learning center located on Bainbridge Island in Washington. The center hosts over 4,000 students a year on 3-day field trips to provide hands-on learning experiences that promote lifelong environmental and community stewardship. The organization has grown into the Seattle area and beyond with other outreach programs.

IslandWood Posters

Dinner in the Woods Collateral

IslandWood Style Guide

Urban Legend previously had a high-end line of wines that was under the brand name “There.” We encouraged them to fold that line into the Urban Legend brand yet create a unique look with the metallic script “U” to help differentiate these higher-priced wines from their main line. This gave Urban Legend the strength of an un-fractured brand (critical for a company of their size) and still allow them to have a premium brand line extension.

Color plays an important role in the way we express our brand. Keeping within the color palette helps reinforce consistency.

Pantone 381
Pantone 385
Pantone 371
Pantone 381 (20%)
White