Dignity Memorial

  • Research
  • Collateral
  • Digital
  • Print
  • Strategic Positioning
  • Style Guide
  • TV
  • Video
  • Radio
  • Microsites
  • Outdoor
  • Branding

The story.

Frank + Candor is proud to be the agency of record for Dignity Memorial®/SCI, North America’s largest funeral service provider, with a network of more than 2,000 locations.

Through a complete rebranding process, we have repositioned Dignity Memorial as the industry leader in providing personalized memorial services.

The Imagine Book.

A visually uplifting booklet filled with creative memorial celebration ideas. The first of its kind in the funeral industry, The Imagine Book gives permission to celebrate a loved one’s life in an enjoyable and personalized way.

“I’ve worked with Debbie White for over eight years, and she continues to be my number one partner in creative asset development (TV, digital, radio, print) because of her ability to deliver amazing work time and time again.”

- Margot Warren, Director of Brand Marketing and CRM at SCI/Dignity Memorial


Landmark Estates brochure.

High-end cemetery properties are showcased in this inspiring and informative 9″ x 12″ brochure.

Dignity Memorial markets that ran the creative campaign saw a 200% increase in sales during 2018.

Digital campaign.

Digital ads play an important role in the fully integrated Life Well Celebrated®campaign. Facebook and pre-roll ads are also utilized in the digital space.

Way to Go microsite newsletter.

A quarterly nurture email campaign drives consumers to this quarterly newsletter that puts a contemporary spin on the funeral discussion. It showcases personalized services and features informative articles on various topics about memorial services and Dignity Memorial. This content continues to capture potential customers into its nurture stream. More than $1.2 in revenue can be attributed to this microsite.


Radio was used as a support medium to further illustrate examples of personalized memorials. In this spot, the listener is a fly on the wall during a loved one’s service.


Additional projects.

  • Style Guide
  • Pre-roll Videos
  • Social Media Ads
  • Outdoor
  • In-location Videos
  • App Videos
  • Custom Image Library Creation (Photography & Video)
  • Continual Brand Strategy & Guidance