It’s exhilarating to start a new business. Perhaps you’re an industry expert that identified a need for a specific service you can fill. Or, you’re a tech wiz who was

Few want to talk about getting old or death. It’s hard to talk about and even harder to market. I know this because, in the last eight years, I’ve worked

Working at Frank + Candor, I talk, write, and think a lot about our specialty; marketing to women over 45.  Please note that I wrote “women over 45.”  (To mix

Luke Perry just died. At 52. My first reaction to hearing that he died was:  OMG! He’s so young! And of a stroke! Awful. That could be me; I’m 52,

Do you know what age group spends the most money on clothes? Nope, not millennials. It’s women aged 55 to 64. And the second highest are aged 65 to 74.

When I started at F+C just after the new year as the Executive Producer, I was excited to join a female-focused team doing great work here in Seattle. I wanted

What has 118 million thumbs and 19 trillion dollars? Woman over 50! We have formally rebranded (or, come out?) as an agency specializing in marketing to women 50+. The spending power of

In advertising, I think the future is going to be small. As in small advertising agencies, boutique firms, and virtual creative hubs. As I sit here in our downtown Seattle

I first met Adrienne on my back porch six years ago as she introduced herself as my new neighbor while offering to show me how to use a chop saw.

We work in a business all about rebranding. Rebuilding. Making friends with new customers and creating a brand that goes beyond a mere transaction. We’re in the business of possibility.