The Importance of Branding your Startup.
It’s exhilarating to start a new business. Perhaps you’re an industry expert that identified a need for a specific service you can fill. Or, you’re a tech wiz who was
It’s exhilarating to start a new business. Perhaps you’re an industry expert that identified a need for a specific service you can fill. Or, you’re a tech wiz who was
Few want to talk about getting old or death. It’s hard to talk about and even harder to market. I know this because, in the last eight years, I’ve worked
Working at Frank + Candor, I talk, write, and think a lot about our specialty; marketing to women over 45. Please note that I wrote “women over 45.” (To mix
Luke Perry just died. At 52. My first reaction to hearing that he died was: OMG! He’s so young! And of a stroke! Awful. That could be me; I’m 52,
Do you know what age group spends the most money on clothes? Nope, not millennials. It’s women aged 55 to 64. And the second highest are aged 65 to 74.
When I started at F+C just after the new year as the Executive Producer, I was excited to join a female-focused team doing great work here in Seattle. I wanted
What has 118 million thumbs and 19 trillion dollars? Woman over 50! We have formally rebranded (or, come out?) as an agency specializing in marketing to women 50+. The spending power of
In advertising, I think the future is going to be small. As in small advertising agencies, boutique firms, and virtual creative hubs. As I sit here in our downtown Seattle
I first met Adrienne on my back porch six years ago as she introduced herself as my new neighbor while offering to show me how to use a chop saw.
We work in a business all about rebranding. Rebuilding. Making friends with new customers and creating a brand that goes beyond a mere transaction. We’re in the business of possibility.