Meet Frank + Candor.
An agency powered by
women 45+ who specialize in marketing to women 45+.
The spending power of 45-plus females has grown at an upward trend for years, but now it’s at its highest point in history. Frank + Candor refuses to ignore this dominant demographic. In fact, it’s our primary focus. Not only do we bring decades of experience, shelves of awards, portals of research and finely tuned marketing chops to this micro-target. We know them because we are them. So our messaging comes from a place of 100% authenticity. No BS, just BFFs. We’re out to change the perception of older women in marketing, keep it real, and make a lot of friends along the way.
Mature women don't feel understood by marketers, because they aren't.
How we work.
After asset creation and production bring our ideas to life in various mediums, the trust test begins. Did you connect? Are you developing authentic relationships with your target? Building fans of your brand? Making best friends? That’s what we do. We create brand preference by creating real communications. And in turn that makes your brand real money.
Our team. Frank and full of candor.
Our team is hand-picked. We’re an agile agency that brings in specialists for project work, with a top-tier core group of award-winning talent. Authenticity has always been our secret weapon. It works well for us because it’s part of our make-up, too. We’re a group of frank and honest women who aren’t afraid to say what they we think. We welcome open dialogue with our clients and everyone with whom we work. In our experience, it nets the best work.
I recommend Frank + Candor.
I turn to Frank + Candor whenever I have a complex branding challenge – they always come through with a spot-on concept.
Margot Warren, Director of Brand Marketing and CRM at Service Corporation International